Business case and NPV workbook: the launch case finance approves
A 26-slide business case with the NPV workbook behind it — price chain to NSP, five-year forecast with its narrative, returns, sensitivities, gates — for a launch, a line extension or a price move.
7 slides from the example
2 sheets from the workbook
A case that finance sends back is a case with a number nobody can trace. Here every figure on a slide is a cell in the workbook: the waterfall, the doors × velocity forecast, NPV, IRR, payback, the four sensitivities and the hard gates.
- Business Case Template (27 core slides + 50-slide module library)
- Business Case Example — Clarisel Sensitive 150 ml, KSA 2027 (26 slides, fictional)
- NPV workbook (Inputs → Waterfall → Forecast → P&L → Returns → Sensitivities → Checks) + example
- Two-page how-to
Brand manager, portfolio lead, finance business partner in consumer healthcare, writing for a Gulf market and presenting to a regional or global team. Also the distributor marketer who co-writes it.
Every example is set in one fictional world: Meridian Consumer Health, its distributor Northern Gulf Distribution Co., the scalp-care brand Clarisel and its competitors Scalvia, Sebravel, Scalpex and Trichoderm. Nahdi, Al-Dawaa and United are real Saudi pharmacy chains used as market fixtures with invented figures. You see every box filled, every chart populated and every number reconciled, without a real company's data.
Prescription brands with a medical-affairs plan, agencies pitching creative work, or anyone who needs a company's proprietary template. The structure is the practice of the industry; the words, charts and numbers are original.
The done-with-you option adds three working sessions on your own document: inputs and numbers, the draft, and a review against the questions head office will ask.