Category review pack: the country pack for the regional call
A 25-slide country pack for the monthly or quarterly category review: the KSA numbers, what moved and why, the forecast, the launches, the asks — built for the questions a regional reviewer asks.
7 slides from the example
The review call is won or lost before it starts: the pack either answers the reviewer's questions in order or spends the hour defending numbers. This pack follows that order and shows the delta on every line.
- Category Review Country Pack template (32 core slides + 43-slide module library)
- Category Review Example — Clarisel KSA, September 2026 (25 slides, fictional)
- Two-page how-to
Category manager, brand manager, country manager in consumer healthcare, writing for a Gulf market and presenting to a regional or global team. Also the distributor marketer who co-writes it.
Every example is set in one fictional world: Meridian Consumer Health, its distributor Northern Gulf Distribution Co., the scalp-care brand Clarisel and its competitors Scalvia, Sebravel, Scalpex and Trichoderm. Nahdi, Al-Dawaa and United are real Saudi pharmacy chains used as market fixtures with invented figures. You see every box filled, every chart populated and every number reconciled, without a real company's data.
Prescription brands with a medical-affairs plan, agencies pitching creative work, or anyone who needs a company's proprietary template. The structure is the practice of the industry; the words, charts and numbers are original.
The done-with-you option adds three working sessions on your own document: inputs and numbers, the draft, and a review against the questions head office will ask.