Booklet 01 · Core, every rep
Your Day and Your Time
Every hour in the field is a call with a purpose, or time you win back.
36 pages · Arabic in 5 regional editions · Arabic and English
For medical and pharmacy reps in Saudi Arabia
Field Booklets
19 short booklets. Each one covers one job in a rep’s day, to fill in by hand and carry in the bag.
Built on the Saudi market: its cities, pharmacies, clinics and the SFDA promotion code. Numbered one-line orders, forms to fill in every day, and situations to practise before you meet them. Every booklet comes in Arabic and in English.
- booklets
- 19booklets
- groups
- 5groups
- pages in Arabic
- 896pages in Arabic
- pages in English
- 752pages in English
The method
One idea runs through every booklet: the right call
A right call brings three things together. Each booklet comes back to it from the angle of a role: the clinic, the hospital, the shelf, the team, or the next step in a career.
1
Right customer
Who to visit, who to postpone, and why.
2
Right frequency
How often in the cycle, and in what order.
3
Right objective
Why you go in, and what you ask for before you leave.
One line per order
Every chapter ends with numbered orders, and a one-page list of the ten orders cuts out and stays with you.
Fill it in by hand
A fillable PDF on phone or laptop, or printed: tables, checklists and a self-test.
Your market
Examples from Riyadh, Jeddah, Dammam and Abha, illustrative figures in riyals, and SFDA rules cited by article number.
A source behind every idea
A QR code on the page leads to a video or article that explains the idea from its source.
The series
19 booklets in five groups
Six core booklets for every rep, each in a medical edition and a pharmacy edition (booklet 1 comes in five regional editions). Then booklets for each role, booklets for your development, and two booklets written for the extended team.
Booklet 02 · Core, every rep
Your Territory and Call Plan
Who to visit, how often, and in what order.
36 pages · Medical and pharmacy editions · Arabic and English
Booklet 03 · Core, every rep
The Right Objective
From target to call: why you go in, and what you ask for before you leave.
36 pages · Medical and pharmacy editions · Arabic and English
Booklet 04 · Core, every rep
Negotiation
What to do when the customer says “yes, but”.
36 pages · Medical and pharmacy editions · Arabic and English
Booklet 05 · Core, every rep
Relationships, Trust and Compliance
Trust opens the door; compliance keeps it open.
36 pages · Medical and pharmacy editions · Arabic and English
Booklet 06 · Core, every rep
Eyes on the Market
Which customer is changing, when to go back, and what to say.
36 pages · Medical and pharmacy editions · Arabic and English
Booklet 07 · Medical
Clinics and Medical Centres
The doctor who deserves your time, at the hour they can listen.
24 pages · Medical edition · Arabic and English
Booklet 08 · Medical
Hospitals and the Formulary
Your product gets in by committee decision, and stays when it is used.
24 pages · Medical edition · Arabic and English
Booklet 09 · Medical
Hospital Key Accounts (KAM)
A key account runs on a one-year plan, not on one good call.
28 pages · Medical edition · Arabic and English
Booklet 10 · Pharmacy and retail
Shelf and Visibility
Leave the shelf better than you found it: in stock, in place, visible.
28 pages · Pharmacy edition · Arabic and English
Booklet 11 · Pharmacy and retail
Pharmacy Economics
Who earns what from your product? Incentives and private label.
32 pages · Pharmacy edition · Arabic and English
Booklet 12 · Pharmacy and retail
Leading the Extended Team
Promoters and merchandisers: your call in every branch, even when you are not there.
32 pages · Pharmacy edition · Arabic and English
Booklet 13 · Pharmacy and retail
Chain Key Accounts (KAM)
The rhythm of the whole account: who to meet, when, and what comes next.
28 pages · Pharmacy edition · Arabic and English
Booklet 14 · Development
The First 90 Days
The right call, step by step, in your first three months.
24 pages · One edition for every rep · Arabic and English
Booklet 15 · Development
Where Are You Now?
You are not at one level: D1 in one skill, D4 in another.
28 pages · One edition for every rep · Arabic and English
Booklet 16 · Development
The Professional’s Tools
Presentations, Excel, CRM and AI in service of the call.
32 pages · One edition for every rep · Arabic and English
Booklet 17 · Development
Your Next Step
Promotion and the supervisor role: what you master today goes with you.
32 pages · One edition for every rep · Arabic and English
Booklet 18 · Extended team
The Promoter
Help the customer choose well, and she comes back.
24 pages · Promoter edition · Arabic and English
Booklet 19 · Extended team
The Merchandiser
In stock, in place, at the right price, in date, and visible.
20 pages · Merchandiser edition · Arabic and English
The cast
People you know, in cities you work in
Eight people move through the booklets. Every example happens to one of them, in their city and their job, so you remember the situation, not only the rule. The people and figures are illustrative.
Karim
Rep · Jeddah
Nora
Rep and key account manager · Riyadh
Faisal
Rep in his first months · Dammam and Khobar
Abdullah
Pharmacy rep · Abha and Khamis Mushait
Mr Sami
Supervisor · Western region
Dr Huda
Pharmacist, independent pharmacy · Jeddah
Reem
Promoter in a chain branch · Riyadh
Anwar
Merchandiser · Dammam and Khobar
Inside
Pages from the booklets
Each page does one job: a chart that explains, a table you fill in, or a card you cut out. Pages are shown as printed, in the language you are reading. Tap any page to enlarge it.
Free
Start with booklet 1: Your Day and Your Time
36 pages on where field hours go and how to win them back. The full fillable booklet, in Arabic and in English, not an excerpt.
- Log your day before you change it
- Where time leaks, and important before urgent
- From the cycle to your day, hour by hour
- The waiting hour, and your start and end routine
Pricing
For one rep, or for a whole team
One booklet
For one topic you need now
$19
per booklet
- Any of the 19 booklets
- Every edition of it, in Arabic and in English
- Fillable, printable PDF
- Updates to that booklet for a year
Best for a rep
Full series
For the rep building a career
$299$149
all 19 booklets · Launch price until 15 November, then $299
- All 19 booklets, every edition, Arabic and English
- The development booklets: first 90 days, levels, tools and promotion
- Every addition and update for a year
- Bonus, for series buyers only: booklet 20, “Handling Objections”
Company edition
For a team of up to 25 reps
$1,200
starting price
- Your company logo on every cover
- The “customise” slots filled with your numbers and regions
- Print files and a usage licence for your team
All prices in US dollars. Booklets and the series are paid through Gumroad, and the files arrive by email straight after payment. The company edition is quoted in writing.
For companies
An edition in your company’s name, on your team’s numbers
The public edition carries illustrative examples and figures. In the company edition they become yours, and every rep gets a booklet that knows their territory and customers.
- Your logo and colours on every cover
- Every “customise” slot filled with your numbers: targets, cycle, regions and products
- Your internal compliance rules alongside the SFDA code
- Print-ready files, or a fillable PDF for every rep
- Only the booklets your team needs
In preparation
The Egypt edition, for Egyptian medical reps
The same method on the Egyptian market: Egyptian Drug Authority rules, Egypt’s cities and pharmacies, and figures in Egyptian pounds. No date yet. Sign up and you get one email when it is ready.
Also on PharmaGrowth
Reads for the field, and the kit for the brand team
Independent training material. It draws on the SFDA code and cites its articles, but it is not an SFDA publication and is not tied to any pharmaceutical company. Figures in the booklets are illustrative.
Form details are kept only to contact you about the booklets and are not shared with anyone.
By Sherif Al-Kady.